Become an Integration Partner
Integration Partners build publicly available integrations that you can find in the Integration directory. If you’re already an Integration Partner and you’d like to create a publicly available integration, refer to Build a partner integration.
If you have feedback or concerns, reach out to your Partner Manager or contact tech_partnerships@trustpilot.com.
If you want to become an Integration Partner, you need to apply for the Trusted Integration Program and meet the Integration requirements.
The Trusted Integrations Program enables Integration Partners to create integrations available on the Integrations Directory and unlock higher tiers of support. If your application is successful, you’ll become an entry-level Technology Partner. If you want to become a top-tier integration partner, your integration needs to have a high rate of adoption. For more information, refer to Become a top tier Integration Partner.
Integration requirements
To be accepted into the Trusted Integration Program, your integration needs to meet the following requirements:
- Your integration must adhere to integration best practices. For further information, follow the steps included in Build a partner integration.
- Your integration should fit into one or more of the Accepted use cases.
- You must have had your integration tested by a minimum of 5 beta users.
- You must give Trustpilot full access to a test account for your integration.
- You must provide support for end users including support documentation and contact information for customers who need integration support.
- You must agree to Trustpilot’s terms and sign the Master Partner Agreement.
Accepted use cases
In most cases, Trustpilot accepts integrations that adhere to the integration requirements and fit into an accepted use case. If you have an idea for an integration that doesn’t fit into an accepted use case, reach out to your Partner Manager or contact tech_partnerships@trustpilot.com. Trustpilot is open to new ideas that deliver value to customers.
The following table describes commonly accepted use cases and APIs:
| Use case | Description | Commonly used APIs |
|---|---|---|
| Invite | Trigger a review invitation in response to an event. A common use case for ESPs and eCommerce platforms. | Create invitation(s): Triggers email invitation(s) to send from Trustpilot’s system. Generate service review invitation link: Generate a unique invitation link. Create a product review invitation link: Generate a unique product review link. |
| Showcase | Showcase real-time reviews and ratings on different platforms. A common use case for ESPs, personalization and conversion tools and image or video generators | Get a business unit’s reviews: Get all the reviews written about a business unit. Get product reviews: Get business unit product reviews for SKUs and / or productUrls. |
| Reply | Manage and reply to reviews from a third-party platform. A common use case for reputation management and analytics services. | Reply to a review: Respond directly to reviews. Reply to a product review : Create a new comment for a product review. |
| Review ingestion for analysis | Ingest reviews for analysis. A common use case for reputation management and analytics services. | Business unit private reviews: Use an access token for a specific business user and get private API review information. |
Apply to the Trusted Integration Program
To become an Integration Partner, you need to be a part of the Trusted Integration Program. To apply, complete the following steps:
- Complete the Trustpilot Partner Application form. The form allows you to describe your integration and request API credentials.
- Wait for the application to be reviewed and accepted. In most cases, integrations that fit into the accepted use cases are approved and other use cases require additional review. For further information, refer to Accepted use cases.
- Sign the Master Partner Agreement. Your Partner Manager will share this with you and answer any questions.
If your application is successful, you will be assigned a Technical Partner Lead who supplies your API credentials and is available for technical support.
Tips for a successful application
If you want to apply for the Trusted Integration Program but you’re not sure where to start, complete the following steps:
- Provide a well defined and complementary use case. Describe your integration in detail and outline a clear value proposition. Make sure that your integration complements Trustpilot’s services. Integrations that compete with Trustpilot are likely to be rejected.
- Operate in the same region. Trustpilot looks for partners who operate in the same regions, such as; North America, EMEA and APAC. This is to ensure that mutual customers are supported.
- Allow for account mapping. Trustpilot prioritises integrations that have a positive impact on existing customers. Account mapping allows for easier adoption tracking and helps to identify mutual users. Higher rates of adoption improve your likelihood of becoming a top tier Partner. For further information, refer to Set up account mapping.
- Present as an established business. Make sure that your application has an associated listed website that is already launched, complete with contact information and available support.
- Share Trustpilots values. Trust, transparency, and platform integrity are at the core of Trustpilot’s business model. Integrations that help businesses choose their reviews, display misleading review information, or incentivize reviews will be rejected. For further information, refer to How reviews work.